A significant change occurred in late 2010 in the way Google handles local searches. For several years it had recognized that one in five of the searches people performed on their search engine were locally oriented. While people wanted specific information about thousands of different topics, a strong minority were seeking local information, often as finding their local butcher, baker and candlestick makers.

This is an important shift and if you are a local business you should learn how to get on Google maps as quick as possible.

Google has long been trying out its mapping capabilities and GPS combined with its superior access to the universe of data online. Today, Google is able to identify the geographical location of your computer when you perform a search. It also knows the physical locations of all the businesses in its data base. Because of this, it can plot their relative propinquity to you when you (or a potential customer) try a search.

Google has made its way into the behemoth it is by stressing one particular goal: providing the searcher with the most relevant information possible in response to their search. Google Local Places is one another major step they have taken to dominate the search market, by giving its searchers the relevant information they look for.

This has been an evolving functionality. Until recently, if a person searched for a "chiropractor" on Google, or any of the other search engines, they would get millions of possible results. The first page of results might display a national chiropractor organization, or perhaps individual institutions in New York or Los Angeles. Seldom would the searcher find a result from their local area. This caused the person searching to change their search to something similar to, "chiropractor, Minneapolis." When they did that, the results were much better. Websites would be listed which included both terms, and thus more relevant to the Minneapolitan who was searching for a chiropractor.

An entire industry had opened for Search Engine Optimization or "SEO" to help businesses win the fight to be displayed on that first page of Google outputs. I and other SEO specialists advised businesses to get their web sites to show up for local terms using, 'long tail geographical keywords.' That's why I named my consulting firm, Minneapolis Internet Marketing Consultant and selected a url for my web site of MinneapolisInternetMarkeingConsultant.com.

But today this strategy isn't needed if you learn to get on Google Maps. You could of course hire me, or any of thousands of SEO experts out there, but the truth of the matter is that it's not very difficult if you expend a few dollars to grab a guide on the web or on Amazon. I've authored one called, "How To Get On Google Maps" which you can download from Amazon's Kindle store.

For most main street businesses, mastering Google local places and learning how to get on Google maps is sufficient to get you the lion's share of the available visibility and buyers in your marketplace.

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