Those boxes of monochrome pixels, called Product Data Matrix codes, are showing up increasingly today. Data Matrix coding (also called 2D Matrix codes) is a new type of automatic identification technology that encodes wording or raw data into monochrome modules or "cells" inside a square (or sometimes oblong) pattern. Its acceptance is growing mainly as a result of the ability to save a lot of information into its very small dimensions. As a matter of fact, the technique provides for the storage of up to 2,335 alphanumeric characters in a code...far beyond the limits of classic bar codes.

Applications for Data Matrix codes are fairly vast in merchandise marking as well as marketing. Merchandise marking programs are currently being adapted in industries producing smaller items, like electronic products, along with industries which experience a large amount of counterfeiting, such as aerospace parts and equipment. Nevertheless, the capability to encode additional info for quality control and tracking may well be beneficial to almost any products such as food and drink, manufactured equipment, consumer supplies and medical/pharmaceuticals. With the right product label partner, such as Drake Labels, you can swap out existing bar codes and expand product traceability using a number of label sizes and substances such as paper, polyester, Lexan, foil and metal.

Marketing programs, which are probably the most recognizable at present, are used to link printed materials (product promotions, box and store tags, and print ads) to special web pages devised to give additional info or calls to action. All the potential customer needs is a smartphone which has a QR code reader and the expanded discussion with the manufacturer can start. It can be as basic as a Data Matrix code within a periodical ad, or additional merchandise info or time sensitive offer presented within a code on a store display. The results are tracked more accurately when compared with displayed hyperlinks, namely since the risk of human entry error is bypassed.

Drake Labels is a top, experienced custom label and product identification tag producer which has been doing business since 1966. The organization specializes in smaller and middle number orders and offers Data Matrix marking for a number of product and marketing applications and businesses such as electronic products and aerospace parts and equipment. To learn more relating to the benefits of incorporating Data Matrix codes into your merchandise marking and marketing, e mail them directly at quotes@drake.com, or visit the company's webpage.

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