Today, the name of the marketing strategy for locally based businesses is to find out how to get on Google maps. For the bulk of the last century, it was relatively simple for a locally based business to attract new clients. A listing or display advertisement in the yellow pages was all that was required for several small businesses to get the telephone to ring. Times have changed. These days the heavy bulky yellow pages is fast becoming a relic of a past era.

Whilst some people still rely on the yellow pages, most people rely on the online world today. This holds true in all age groups, but is almost universally true amongst anybody under age 40. If you want to be located when a prospective client is looking for your services or products, you absolutely need to be exactly where they are looking. And now that's online. And particularly for local businesses it means learning how to get on Google maps when somebody does a Google Local Places search.

And yes we are talking particularly about Google as it remains the 800 pound gorilla since 7 out of 10 searches online are done on Google, in spite of recent modest gains by Bing. A good showing in Google is essential to your business in today's world. And getting on the Google Map that shows up for local searches is the fastest and best way to help potential clients find your business.

New Customers Do Matter

Every business requires new clients. You are always losing customers to death, people getting away and the occasional goof up. Admit it, none of us are perfect. Well maybe you are, but then you are extraordinary.

You especially require a continuous flow of new customers if you are in a "one of" type business like roofing, where you obtain relatively few repeat customers. Without that flow of fresh clients, your business will die on the vine just like a tomato plant in a drought.

If you are in a field where you could expect repeat business, you understand that the value of that new client is not their initial one time purchase, but rather their potential lifetime of purchases from your business. This lifetime value of a client can be significant, even if their typical purchase is relatively modest. The larger that lifetime value is, the more you ought to be willing to pay to draw in that very first visit and purchase.

Now if you are trying to significantly grow your business and/or starting a whole new business, the importance of new clients goes without saying. Clients are the lifeblood of every business. The way you handle them, once they find you, will determine how long they will be with you, and how long you stay in business. However the initial step you want to take is discovering how to get on Google maps. I recommend looking Amazon or Google itself for resources to train you how.

Success For Small Enterprises Is About Being Found On Google Maps
Today, the name of the marketing game for locally based businesses is to figure out how to get on Google maps. For the bulk of the last century, it was relatively easy for a locally based business to attract new customers.

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