The issue of website hacking goes beyond childish pranks or teenage adolescent behaviour. This is specialist organised money making and criminal activity so the question of website security and hacking deserves consideration.

People make money from low quality web sites offering something base or fetish. To professionals in this business their web sites addresses a need and, in all fairness, they do but it is such a base need that it panders to the unhindered cravings of humanity and Google will not rank their web site quality. The resulting websites don't look as professional as any Ann Summers web site but they will niche onto the much more desperate and deeper human desires. In this respect their web sites are professional websites but you'd not want to promote them, would you!

Over time all web sites gain Google trust and your website may have its own followers like loyal customers, suppliers or online community followers. Probably the most valuable asset you've is largely hidden and intangible; it's Google web site trust and ranking in your website. This is truly what hackers are after when they've finished with your clients credit card details. Your web site will offer simple pickings if your website security is poor.

Never undervalue the value of Google ranking trust because you can not even pay-per-click or push visitors to your web site if it has been hacked and is seen as virus laden bad quality. Your web business model is completely sunk when somebody has breached your website security.

Expert security hackers are just as smart as you or I - maybe more so. They're experienced, old or young and they've their own organised sub-culture of shared hacker 'hints and tips.' Hackers will usually be better resourced with code cracking tools and methods. The primary reason why your website hasn't been attacked, or hacked, is that it may possibly not present enough of the rich pickings for the hackers to choose your site today but maybe tomorrow?

Next time you visit a web site that has been hacked you can get a virus saying you have 2023 viruses on your computer, followed by 2898, 3012 then 5032 and climbing. You pay for the suggested anti-virus cure but somehow your credit card doesn't work so you enter the next credit card, and the next and the next. Surprisingly, all your credit cards are spent in Canada and Nigeria where chip and pin are not in use. Scams have 1001 ways of appearing so it's better to increase your website security before you discover your web site adding to the problem.

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